EarthToday Gift of Giving

give your employees the gift of protected nature

Start gifting

In 2019, it was estimated that


was spent on corporate gifting in the Netherlands only. Imagine all of this is used for positive impact.

Ready to ditch the plastic-wrapped usuals?
Continue reading.

(Source: Business Insider, 2019)

A long term climate positive gift brought to you by EarthToday, contributing to the global goal of protecting 50% of our planet by 2050.

The Ultimate
Corporate Gift

Show love and appreciation to your employees and other business relations in an original, fun and eco-friendly way. Let this be the perfect opportunity to prove to them that you bring real action to your intentions.

We invite you to join a group of pioneering companies who are standing up for nature. Be a part of our growing community and help build a better world. Simply by giving the gift of protected m² of nature.

We're in. Are you?
Union of Nature Reserves

Global nature protection organizations have joined forces in the Union of Nature Foundation, a world’s first business model collaboration to accelerate nature protection. They protect your m² on EarthToday. For each m² protected through EarthToday, the organizations commit to bringing a new m² under protection. They use various methods including conservation, rewilding, restoration and sustainable development and all are supported by and inclusive to local communities.

Proof of Protection

Those receiving your gift will get a unique digital proof of sustainably protected m² of nature, registered in their name. This shows them how many m² they protected, who gifted the m², where these m² are located and which organization is protecting the actual m² on the ground.

Your gift of protected nature

Choose the number of protected m² of nature you want to gift.

Send your gift of protected m² of nature in a way that suits you. By personalized e-mail, card with QR code or any other way that fits your business best.

Gift User Experience
m² claim flow
How it works
3 simple steps
Set up

Complete a gifting
request form

Brand Profile

We will set you up
with a brand profile on

Start Gifting

Receive a batch of claim
codes and start gifting!

Financial statement
Where the money goes

The purpose of EarthToday is to accelerate nature protection, and raise awareness of the state of the planet. Together, meter x meter.

83% for-purpose

This means we contribute 83% of every euro to our purpose. Funds are directed towards Union of Nature, a global collaboration of reputable nature protection organizations. For each m² protected through EarthToday, the organizations commit to bringing a new m² under protection. This is how we scale.

The remaining 17% is used to run and to pay taxes. We do not allow any advertising nor do we sell any personal data.

A for-purpose company
planet. people. profit.

EarthToday is a ‘for-purpose company’; a new business model and organizational structure which combines the purpose of a charity with the growth incentives of a company. By design, a for-purpose company is community-owned and directs its value to its purpose from day one. Every member that protects m² of nature, is rewarded with a depositary receipt of a share in EarthToday. This way, we share responsibility and ownership.

• Protect m² today: 83% of all revenue goes to our purpose
• Future return on investment: 67% will go to our purpose
• All future profits will be invested in our purpose

Become a funder

Creating a purpose portal to facilitate a global community requires serious funds. EarthToday is funded by people who want to financially contribute to EarthToday as a company, and in turn receive depositary receipts. We call them funders. Everybody is welcome to become a funder. Funders invest in EarthToday and commit upfront that two-thirds of their returns will be used for-purpose – if and when billions of m² have been protected.

The same conditions apply to all of us. We’re in it together.

About EarthToday

EarthToday is on a mission to increase awareness on the state of the planet and accelerate nature protection on a global scale.

We connect brands, individuals and nature protection organizations in a whole new model of collaboration to protect nature. Meter x meter.